It's All About Connection

There are introverts, extroverts and “extroverted introverts.” Some people are attached their phones, while others find today’s standard of instant response via text, chat or email draining or distracting. If you’re connecting with all of your clients the same way, you may want to rethink your strategy. This is just one way to enhance communication, and connection, with clients, prospects or peers. 

Sure, the products or services you offer must be top quality, and you must deliver on your promises. But if your clients also feel a connection to you (and actually like you), you’re building solid relationships that will enhance your bottom-line in the long-run.
Here are some tips on how to connect – with potential and current clients – in a more meaningful way:

  • Personalize Social Media – International communications expert Bob Paff urges people to be choosier when adding “friends” or connections. Like LinkedIn, for example. “Nothing mystifies me more than sending or receiving a request to connect, and never hearing from that person again!” he says. “Look for the purpose of your connection. Is this person someone who can add value to your business or life?”
  • Get to Know Your Clients – When you take on a new client (or even before you land the deal), find out their communication style and preferences. Ask them how they like to receive status updates, meeting invites or questions, and how much communication is too much – or not enough.  “One client may thrive on texting, while another may find it impersonal and annoying. You need to understand the unique styles of each client,” Paff says.
  • Put Yourself in Their Shoes – If a prospective client is more reserved, and you are super outgoing, keep in mind they may not want to meet up at a networking social. Introverted types thrive in more intimate social settings. Don’t be offended if this type of client is always too busy to attend mixers or “get to know you” events. Rather, suggest meeting for coffee one-on-one in a relaxing setting.
  • Touch Points – If you’ve been hesitant to partake in social media, think again. Posting on LinkedIn or Facebook keeps your image in front of your audience. Rather than a page with the name of your business, use your name and personalize the experience. Mix appropriate personal information with business tips and news, and allow folks to get to know you as a person as well as what you do. Ask questions to inspire readers to comment on your posts. Interaction spurs engagement. 

These are just a few ways to create a more personalized experience for your clients or customers. Check out these resources for more – 25 Ways to Connect with Your Clients and 8 Ways to Engage Better with Your Customers.